🧠 Our Story

One Diagnosis, One Bar, and a Mission to Help Brains Like Ours Thrive

I was 49 when I was diagnosed with ADHD. Like a lot of adults, I’d spent most of my life struggling - with focus, with follow-through, with the nagging feeling that I was somehow… different. I worked hard. I achieved a lot. But I also wrestled with procrastination, overwhelm, emotional crashes, and that relentless inner voice asking:

“Why can’t I just do things the way other people do?”

I didn’t have a name for it back then - I just knew something always felt off. Then one day, almost by accident, I stumbled into a world of answers. A former client of mine had been diagnosed with ADHD in her 40s and launched a company focused on neuro-inclusion. I started seeing her posts, got curious, and before I knew it, my feed was full of ADHD content.

Suddenly, it was everywhere. And the more I read, watched, and listened, the more I thought:

Wait a second… this is me.

Eventually, I booked an assessment. And sure enough - I wasn’t imagining it. I had ADHD. Finally, I had a name for everything that had never quite made sense.

Everything Changed.

After the diagnosis, I dove headfirst (classic ADHD move) into understanding this part of myself - how it had shaped my past, how it impacted my present, and what I could do about it going forward. Starting Vyvanse made a huge difference. For the first time, I could focus in a way I’d never experienced. But beyond the meds, the diagnosis gave me something even more powerful: a new lens on my life.

I started to understand why, some days, I could accomplish more in a few hours than most do in a week - only to wake up the next day completely unable to get anything done. Why lazy never felt like the right word, but from the outside, it probably looked like it fit. And how years of not knowing I had ADHD had quietly shaped my life - leaving me spinning in a fog of anxiety and depression that no antidepressant could clear.

There was grief in that realization… but also so much relief.

Why NeurWellBe Exists

In the early days of learning about ADHD, I kept thinking:

Why was this so hard to piece together? Why did I have to do all this research alone?

And when I started trying to understand how food, supplements, and medication interacted - it only got harder. As a business coach and entrepreneur, I know how much energy it takes to function at a high level. And I know that when you’re neurodivergent, you don’t just need willpower. You need tools. You need support. You need products that actually understand how your brain works.

That’s how NeurWellBe was born - not just with a protein+wellness bar, but with a mission:

To help ADHD’ers feel better, function better, and move through the day with a little more ease.

Because when we’re nourished, we’re powerful.

One Voice, Many Stories

While this brand started with my own experience, I know my story is just one of many.

That’s why I’m building NeurWellBe in collaboration with other ADHD’ers - people with different brains, different needs, and different lived experiences.

We’re not here to tell you what you need. We’re here to listen, to learn, and to co-create products that actually make a difference.

Products built from lived experience, informed by research, and created with care.

Thanks for being here. I hope you feel seen. I hope you feel supported. And I hope you’ll help shape what we build next.

— David (Founder, NeurWellBe)

Got Opinions? We’re All Ears. (And Honestly, a Little Excited.)

If you’ve ever thought “Why doesn’t someone just make something that actually works for my brain?” - yeah, we’ve wondered the same thing.
That’s why we’re building NeurWellBe with your input, not just our own research and experience.

Take 3-ish minutes to tell us what you want in a wellness brand made for ADHD brains like yours.
(Or take 15 because you accidentally hyperfocused and ended up writing a thesis on magnesium. It happens. We love it.)

👉 Click here to help us build better